Custom Showit Website Design – Alicia Marie Photography

I was honoured when Alicia from Alicia Marie Photography asked me to design her new photography website. She’s a Kingston-based family, wedding, maternity, and newborn photographer. After a few years in business, she was ready to graduate from her DIY site to one that felt more elevated and represented where she was in her business journey. She wanted her new site to feel clean, modern, and organized, so visitors could easily find the information they were looking for.

Here are a few pictures of what the website looked like before.

The Process

When we started her project, we discussed her vision and what she was hoping to accomplish. One thing that was important to her was to give her clients a seamless user experience from start to finish, while highlighting the important causes she supports in the community with her photography work. We started by designing her homepage and ensuring it was easy to navigate. Our goal was to guide visitors, so they knew exactly where to find the information they were looking for and knew how to book.

Once the homepage was completed and approved, we moved on to the rest of the website. The homepage is important because it lays the foundation for a website. If this page isn’t designed strategically, it will impact the rest of the user experience.

The website consists of 6 pages: home, about, services, wedding, blog, and contact.

The next step in the process was to integrate other platforms like Honeybook and social media, as well as implement basic SEO into the website. This was another key element because she wanted to make sure that she could be found online.

After all of that was completed and the website was approved, we launched and provided support in the event that any small changes needed to be made.

The Results:

In the 28 days after we launched her website, we took a look at her Google Analytics and noticed that her website went from being on the third page of Google when you searched for newborn photographers in Kingston, to the first page of Google when you searched for the same thing. This is exactly the kind of result we’re looking for when we first launch. She also came up in the Google AI Overview.

Ready to get your project started? Click here to learn more about the process. If you’re not ready for a full website redesign, we recently launched our template shop. You can check them out here.